In this video lesson, you will learn how to use generic videos in your sales outreach to supercharge your sales results!
About this lesson
How was it to record your first video? If you found it a little odd, don’t worry, it gets easier with practice. But here’s some good news - you don’t always have to record new videos to get the benefits of selling with video. In this video lesson, you will learn how to use generic videos in your sales outreach to supercharge your sales results!
Having a video library with product demos, case studies, meeting invites, and follow-ups ready to share in seconds can really help you increase your sales conversions!
The Power of Reusable Video Content
Why Generic Videos Work
Creating personalized videos for every prospect can be time-consuming, but generic videos offer several advantages:
- Time Efficiency - Record once, use many times
- Consistent Messaging - Ensure your key points are always covered
- Professional Quality - More time to perfect your content
- Scalable Outreach - Reach more prospects with less effort
Types of Reusable Videos
Build your video library with these essential categories:
1. Product Demonstrations
- Feature overviews and walkthroughs
- Use case scenarios
- Integration demonstrations
- Comparison videos
2. Case Studies and Success Stories
- Customer testimonials
- Before and after scenarios
- ROI demonstrations
- Industry-specific examples
3. Educational Content
- How-to guides
- Best practice tips
- Industry insights
- Common problem solutions
4. Meeting and Follow-up Templates
- Meeting invitation videos
- Thank you messages
- Next steps confirmations
- Proposal presentations
Building Your Video Library
Planning Your Content Strategy
Before you start recording, plan your video library strategically:
- Identify Common Questions - What do prospects ask most frequently?
- Map the Buyer’s Journey - What content is needed at each stage?
- Segment by Industry - Create targeted content for different verticals
- Consider Use Cases - Think about when each video will be most effective
Recording Best Practices for Reusable Content
When creating generic videos, keep these tips in mind:
- Keep It Evergreen - Avoid time-sensitive information
- Stay Focused - One topic per video for maximum reusability
- Include Clear CTAs - Direct viewers to the next step
- Optimize Length - 2-3 minutes is often ideal for sales videos
Organizing Your Video Library
Create a system that makes it easy to find and use your videos:
- Categorize by Purpose - Prospecting, demo, follow-up, etc.
- Tag by Industry - Healthcare, finance, technology, etc.
- Label by Stage - Awareness, consideration, decision
- Note Performance - Track which videos get the best results
Maximizing Video Impact
Personalization Within Generic Content
Even with generic videos, you can add personal touches:
- Custom Introductions - Add a brief personal intro before the generic content
- Relevant Examples - Choose videos that match the prospect’s industry
- Contextual Messaging - Frame the video appropriately in your email
- Follow-up Actions - Customize what happens after they watch
Measuring Success
Track the performance of your reusable videos:
- View Rates - Which videos get watched most?
- Engagement Time - How long do people watch?
- Response Rates - Which videos generate replies?
- Conversion Metrics - Which videos lead to meetings or sales?
Advanced Strategies
Video Sequences
Create series of related videos:
- Multi-part Demonstrations - Break complex topics into digestible segments
- Progressive Disclosure - Reveal information gradually to maintain interest
- Choose Your Own Adventure - Let prospects select their path through content
Integration with Sales Tools
Maximize efficiency by integrating your video library with:
- CRM Systems - Easy access to videos within your sales workflow
- Email Templates - Pre-built templates with embedded videos
- Sales Sequences - Automated follow-up with video content
- Analytics Platforms - Comprehensive tracking across all touchpoints
Tasks
Your task for this lesson is to create your very own reusable video.
Step-by-Step Challenge
- Choose Your Topic - Select one area where you frequently explain the same concept
- Plan Your Content - Write a brief outline covering the key points
- Record Your Video - Keep it under 3 minutes and focus on being clear and engaging
- Test and Refine - Share with a colleague for feedback
- Add to Your Library - Save it in an organized way for future use
Content Ideas to Get Started
- A 2-minute company overview
- Your most common product demo
- A customer success story
- An explanation of your unique value proposition
- A “getting started” guide for new customers
Have fun creating your first reusable video asset!
Track your progress
To earn your Video Selling Certificate, we recommend accessing the course within the MailVideo platform. Log in to your MailVideo account, click on the “Video Certificate” button in the side menu, and start tracking your progress on videos and tasks. Complete the course to receive your well-deserved certificate. Start enhancing your video selling skills today!
What’s Next?
In our next lesson, we’ll explore how to use video for post-meeting recaps - a powerful technique that ensures all decision-makers get the full picture of your product, even if they couldn’t attend the original meeting.
You’re building a solid foundation in video selling. Keep up the great work!
