In this video lesson, you will learn how to speed up your sales process by recording quick personal intros and adding generic video clips for outreach, demo’s, or FAQ.
About this lesson
In the last two lessons, you’ve learned about reusing generic videos in your sales outreach and recording personalized video messages at crucial moments to close more deals. But the real magic happens when you combine these two approaches. In this video lesson, you will learn how to speed up your sales process by recording quick personal intros and adding generic video clips for outreach, demo’s, or FAQ.
The Power of Combination
Why Combining Videos Works
The combination approach gives you the best of both worlds:
- Personal Connection - Custom intro shows you care about the specific prospect
- Time Efficiency - Generic content saves hours of recording time
- Consistent Quality - Polished main content delivers key messages perfectly
- Scalable Personalization - Reach more prospects with targeted messaging
- Professional Polish - Balance authenticity with high-quality content
The Psychology Behind Combined Videos
When prospects receive combined videos, they experience:
- Immediate Recognition - Personal intro captures attention
- Trust Building - Seeing your face creates connection
- Professional Confidence - Quality main content demonstrates expertise
- Relevant Value - Targeted content addresses their specific needs
- Clear Direction - Seamless flow from personal to professional content
Mastering the Combination Technique
The Perfect Structure
Part 1: Personal Intro (15-30 seconds)
- Address the prospect by name
- Reference their company or situation
- Briefly explain why you’re sharing the video
- Create anticipation for the main content
Part 2: Generic Content (1-3 minutes)
- High-quality demonstration or explanation
- Professional presentation of key concepts
- Comprehensive coverage of important points
- Clear value proposition
Part 3: Personal Outro (15-30 seconds)
- Return to personal connection
- Specific call to action
- Contact information
- Next steps invitation
Types of Combination Videos
1. Prospecting Combinations
- Personal Intro: Reference their industry, recent news, or mutual connection
- Generic Content: Company overview, value proposition, or case study
- Personal Outro: Invitation to connect or schedule a call
2. Demo Combinations
- Personal Intro: Acknowledge their specific use case or requirements
- Generic Content: Product demonstration or feature walkthrough
- Personal Outro: Offer to discuss their specific needs
3. Follow-up Combinations
- Personal Intro: Reference your previous conversation
- Generic Content: FAQ responses or additional resources
- Personal Outro: Next steps and contact information
4. Educational Combinations
- Personal Intro: Connect to their business challenge
- Generic Content: How-to guides or best practices
- Personal Outro: Offer additional support or consultation
Advanced Combination Strategies
Industry-Specific Approaches
Technology Prospects
- Personal Intro: Reference their tech stack or integration needs
- Generic Content: Technical demonstration or API walkthrough
- Personal Outro: Offer technical consultation or trial setup
Healthcare Prospects
- Personal Intro: Acknowledge compliance or patient care priorities
- Generic Content: HIPAA compliance features or workflow improvements
- Personal Outro: Schedule compliance discussion
Financial Services
- Personal Intro: Reference regulatory requirements or market conditions
- Generic Content: Security features or ROI calculator
- Personal Outro: Offer risk assessment or compliance review
Timing and Context Strategies
Initial Outreach
- Keep personal intro brief (15-20 seconds)
- Focus generic content on value proposition
- Strong call-to-action in outro
Mid-funnel Engagement
- Longer personal intro referencing previous interactions
- Detailed generic content addressing specific concerns
- Multiple next-step options in outro
Pre-decision Support
- Comprehensive personal intro summarizing journey
- Generic content addressing final objections
- Clear decision-making support in outro
Creating Your Combination Library
Building Modular Content
Personal Intro Templates
Create templates for different scenarios:
- Cold Outreach: “Hi [Name], I noticed [specific trigger]…”
- Referral Follow-up: “Hi [Name], [Referrer] suggested I reach out…”
- Event Follow-up: “Hi [Name], great meeting you at [Event]…”
- Content Response: “Hi [Name], thanks for downloading [Resource]…”
Generic Content Categories
Organize your library by:
- Industry Solutions: Vertical-specific use cases
- Feature Demonstrations: Product capabilities
- Case Studies: Success stories and testimonials
- Educational Content: How-to guides and best practices
Outro Variations
Different closing approaches:
- Meeting Request: Direct scheduling invitation
- Soft Touch: General availability statement
- Resource Offer: Additional content or consultation
- Trial Invitation: Product trial or demo offer
Technical Implementation
Recording Workflow
- Plan Your Message: Outline personal intro and select generic content
- Record Personal Intro: Keep it conversational and authentic
- Attach Generic Content: Seamlessly combine with existing library video
- Add Personal Outro: Create smooth transition and clear next steps
- Review and Send: Quick quality check before sharing
Quality Considerations
- Audio Consistency: Ensure similar audio levels between segments
- Visual Continuity: Maintain consistent lighting and framing
- Smooth Transitions: Create natural flow between segments
- Professional Polish: Balance authenticity with quality
Measuring Combination Video Success
Key Performance Indicators
Engagement Metrics
- View Completion Rates: How much of each segment do prospects watch?
- Response Rates: Are combined videos generating more replies?
- Meeting Bookings: Do combinations lead to more scheduled calls?
- Forward Rates: Are prospects sharing videos with colleagues?
Efficiency Metrics
- Creation Time: How much time do combinations save?
- Response Speed: Do you get faster replies?
- Volume Capacity: Can you reach more prospects?
- Quality Maintenance: Are results consistent with fully personalized videos?
Optimization Strategies
A/B Testing Approaches
- Intro Length: Test 15-second vs. 30-second personal intros
- Generic Content: Compare different main content pieces
- Outro Variations: Test different call-to-action approaches
- Total Length: Find optimal combined video duration
Performance Analysis
- Track which combinations perform best
- Identify patterns in successful videos
- Refine templates based on results
- Scale winning combinations across team
Common Pitfalls and Solutions
Avoiding Generic Feel
Problem: Combined videos feel impersonal Solution:
- Spend time researching each prospect
- Reference specific, recent information
- Use natural, conversational language
- Show genuine interest in their business
Managing Consistency
Problem: Inconsistent quality between segments Solution:
- Standardize recording environment
- Use consistent audio equipment
- Maintain similar energy levels
- Review before sending
Scaling Efficiently
Problem: Still taking too much time per video Solution:
- Develop faster research methods
- Create intro templates for common scenarios
- Batch similar prospects together
- Use CRM data for personalization
Tasks
Your task for this lesson is to create a new video with a personalized intro and a generic video from your library.
Step-by-Step Challenge
-
Choose Your Target Prospect
- Select someone from your current pipeline
- Research 2-3 specific points about their business
- Identify the most relevant generic content from your library
-
Plan Your Combination
- Write a brief outline for your personal intro
- Select the appropriate generic video
- Plan your personal outro and call-to-action
-
Record Your Personal Segments
- Keep intro under 30 seconds
- Be conversational and authentic
- Record a compelling outro with clear next steps
-
Combine and Send
- Attach your generic content
- Review the final combination
- Send to your prospect and track results
-
Measure and Learn
- Track view rates and engagement
- Note response time and quality
- Compare results to previous outreach methods
Success Criteria
- Personal intro feels authentic and relevant
- Generic content addresses prospect’s likely interests
- Outro provides clear and compelling next steps
- Total video length is appropriate for the context
- Prospect engagement improves compared to previous methods
Stay on track, you’re doing fantastic!
Track your progress
To earn your Video Selling Certificate, we recommend accessing the course within the MailVideo platform. Log in to your MailVideo account, click on the “Video Certificate” button in the side menu, and start tracking your progress on videos and tasks. Complete the course to receive your well-deserved certificate. Start enhancing your video selling skills today!
What’s Next?
In our final lesson, we’ll cover advanced tips and strategies to master video sales completely. You’ll learn how to make video messaging as natural as making a phone call, including scripting techniques, efficiency hacks, and goal-setting strategies that will transform your sales process.
You’re almost there! The combination approach you’re learning will dramatically improve both your efficiency and effectiveness in sales outreach.
